How Many New Styles Does Shein Have?
Shein is currently the most popular fashion brand. This company has revolutionized the way people buy new styles of clothing.
Shein is known for its affordable trend and quick turn around of time. The company has captured a significant portion of the market share worldwide.
Currently this company is the largest player in the United States. The company is following an aggressive style to capture the market share.
Their business model focuses on speed. They have different varieties of options and quantities.
They have the ability to introduce a number of new styles at incredible speed. This is one of their defining features that is both impressive and overwhelming. This company releases quick fashion styles.
We will focus on how many new styles are released each year to manage the demand and provide the consumers with a whole new shopping experience.
So How Many New Styles Does Shein Have?
Shein adds 6,000 to 10,000 new items to its website every single day. This company was established in 2008 and from the very beginning, they were focused on speed production. They have a focus on creating new items every day.
That means they are adding roughly 1.3 million new items per year on their website. This number of new releases is staggering.
Their vast inventory allows them to attract a variety of customers and provide consumers with a lot of options to choose from.
They have everything from socks, accessories to activewear but their primary product is the fast fashion clothing items.
They provide both fast fashion and daily use clothing items with new items dropping every day.
This company is constantly evolving and capturing new market share. Also the increase of online purchases boosted the sales of this company.
A Rapid Fashion Model of Shein
Shein believes in ultra fast fashion. That means they’re one step ahead of fast fashion models. They focus on getting into new trends and they also create new trends.
Their primary strategy is to create a new design even before producing the product.
This shows them how much the customers are liking the product. The traditional fast fashion retailers work months ahead of the schedule. But Shein tries to follow the “just in time” production method.
In that way, the company is constantly designing new products and launching the collections in real time. Based on the consumers, demands and choice, they produce the product.
That means if the product is not generating enough orders, they will not produce the product. It allows the company to address which product will be successful, even before launching.
That’s how the company is securing a large market share. Their fast paced production combined with shipping speed is leading the way fast fashion is supposed to be.
What Type of Product Shein Produces?
Shein is known for their trendy dresses. They produce everything from casual tops to formal clothes. They also offer activewear and children’s clothing.
The collection is vast with new designs and styles adding to the inventory every single hour.
They are competing with the latest trends in real time. They also have accessories and shoes they provide on a low budget.
Frequently purchasable bags, shoes and jewelry are items blending along with belt sets and other accessories, making the consumers easy to choose from latest accessories.
They also offer plus size fashions for a growing demand for plus-size clothings. They also update the clothing items regularly.
Making it available for wider plus sized consumers. They also have active swimwear and collections.
They refresh the items constantly to allow the customers to get the latest trends.
What is the Strategy Behind a High Volume of New Styles?
The company is aggressively increasing their production to meet the market demand. To do so they are following a number of strategies to enable them with rapid production and distribution of new fashion items.
Data and Technology
The first thing they do is to analyze the market with sophisticated data. That is their go to approach for new trends. They use artificial intelligence to analyze sales performance. They also analyze social media trends.
They have the ability to identify what styles are gaining traction using their artificial intelligence.
They’re designing teams that rapidly produce the items that help the brand to stay ahead of the competition. They create new fashion items the consumers want.
Efficient Supply Chain
They have an efficient global supply chain that works with a wider network of manufacturers in China and beyond. This vast network of manufacturers allows the company to produce small batches of clothing.
At the same time, this enables the company to respond quickly with the consumer’s demand for a particular style.
When a particular style is popular, this company can quickly scale up the production and meet the consumer’s increased demand.
Fast Turnaround
The company is able to produce clothes very cheaply. This is because they produce clothing with an efficient production process and an effective method.
This allows them to produce any large amount of products which are stylish without increasing the price.
This is also accessible to a wide range of consumers. Efficient production means they also have a fast turnaround time for new styles.
Aggressive Marketing
The company collaborates with influencers and has partnerships across the world. They have a wide range of partners, influencers and fashion designers.
They introduce their exclusive cloth collections to different demographics from Gen-Z to millennials.
These collections attract a wide range of consumers. This allows the company to introduce a micro collection of products and start large-scale production.
This micro collection of products enables them to respond with fast changing trends of different demographics.
What Does This Mean for Shoppers?
For the consumers of Shein this constant flow of new styles means they get to choose from different types of products. They can remain fresh and exciting looking with this huge amount of products to choose from.
The customers will always be able to find something new. This is a trendy approach for the consumers. So, whoever wants to become relevant with the current trend and styles, they get to choose from this variety of new styles.
It enables the consumers to experiment with different looks for different seasons. The cost effective purchase means product fits for every person’s styles and budget.
Overwhelmed Shopping
But there are some things to address. There are thousands of new items to choose from and the consumers become overwhelmed. This can also lead them to decision fatigue.
So many options make it difficult for consumers to find exactly what they need. Sometimes micro purchases like this can become a trend and some of the consumers express that they became obsessed with Shein ‘s new items.
Sustainability Issues
The ultra fast fashion also comes with sustainability concerns. Some of the experts suggest that the company is using a rapid production cycle and ignores environmental sustainability.
They also focus on cheap and disposable fashion. This heavy disposable fashion means they will overproduce and the consumers will over consume. This can lead to a high volume of disposable fashion items.
With this amount of disposed fashion, the environmental hazard is a concerning factor.
This also leads to over environmental waste and contributes to the pollution and toxicity to the environment.
Low Quality
The speed production also sometimes comes with a price. The company fails to provide the exact quality that the consumers are looking for.
The vast amount of production means the quality can be inconsistent. The consumers report that satisfaction of that product does not meet quality.
The Bottom Line Shein
Shein was introduced in 2008 and they built their brand as an ultRa fast fashion company. They are affordable yet trendy because they bring a high volume of new styles each day.
Staggering 1.3 million new items added to their website annually. The company is offering an unparalleled variety of options. Further, the consumers are now getting the latest trends with less price.
But they’re overwhelmed with the amount of products to choose from. Whenever Shein manufactures new products and styles for their consumers, it also raises the important questions about sustainability, long-term impact of high ultra fast fashion and ethical considerations related to the production method of Shein.
